6. INTERNATIONAL MARKETING

Student's View

by Celine R.

After a very nice “Adventskaffee” on Sunday, our last seminar about “International Marketing” started the next Monday morning at 8.30 h. 

 

 

Our lecturer was an Australian professor from Tasmania, who is teaching for the EOC for more than 10 years.

 

 

We learned how to combine the strategic analysis and management of a firm with marketing options. Therefore, we looked at many examples of failure and success of firms entering into new markets by using several strategies.

Within this week, we needed to organize ourselves in groups to present case studies and individually needed to learn for tests. Furthermore, we got the task to think of a western product or service, which might be possible to sell in the Asian market by using either adaption or standardization strategies. We learned about the 4 P’s (product, price, place and promotion) and their influence on a strategy’s success.

This research resulted in creative presentations on Friday: Smoothies, fast food dishes, green kale and chocolate were suggested to bring into Asian societies. Even though the schedule was very compact, we all liked the seminar because of the implementation of theoretical models into real life business and its creative tasks. 

After this last seminar week, most of us met at a Thai food restaurant, we all really liked, to recompense ourselves for this challenging week....

LATEST NEWS

November 2018:

     Time to say

"Good Bye.....".

After nearly 15 years of challenging, interesting, exciting, motivating experience the time has come to close a successful experiment of high quality semester study programs and going for new ideas and concepts of global learning.

Therefore the dual-country semester program will end now, but not without expressing our great thanks and gratitude to all our students, lecturers from all continents, partner universities and organizations!

This experience would not have been possible without your participation and commitment!

In this sense we wish you all the best for your future wherever you are and whatever you plan to do!

Prof. Dr. U. Rehling in the name of  all EOC team members.

Academic activities with study modules on International Management ...more

Sharing some reports of more than one decade of our participants who are experiencing the new environment as "once in-a-life-time" experience.

"To spend our last day all together, we decided to do a trip to the waterfall Nungung, which is situated in the North of Bali, close to Plaga"  ...read more

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