6. INTERNATIONAL MARKETING

Student's View

by Celine R.

After a very nice “Adventskaffee” on Sunday, our last seminar about “International Marketing” started the next Monday morning at 8.30 h. 

 

 

Our lecturer was an Australian professor from Tasmania, who is teaching for the EOC for more than 10 years.

 

 

We learned how to combine the strategic analysis and management of a firm with marketing options. Therefore, we looked at many examples of failure and success of firms entering into new markets by using several strategies.

Within this week, we needed to organize ourselves in groups to present case studies and individually needed to learn for tests. Furthermore, we got the task to think of a western product or service, which might be possible to sell in the Asian market by using either adaption or standardization strategies. We learned about the 4 P’s (product, price, place and promotion) and their influence on a strategy’s success.

This research resulted in creative presentations on Friday: Smoothies, fast food dishes, green kale and chocolate were suggested to bring into Asian societies. Even though the schedule was very compact, we all liked the seminar because of the implementation of theoretical models into real life business and its creative tasks. 

After this last seminar week, most of us met at a Thai food restaurant, we all really liked, to recompense ourselves for this challenging week....

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